Voice over script

Voice over script

Radio Trailer –

Everyone loves a nibble whether it’s a custard cream a ginger nut or even a pink wafer. Biscuits have been a key feature of people’s interaction

Are you a dunker?

When it comes to the crunch. Monday at 8 on ITV

Documentary –

Biscuits are all around us. They come in all shapes and sizes, stacked high in shops. Biscuits have been a big thing for every generation. We use them for all purposes, to eat, to sell and to even raise money for charities like Pink Day which raises money for breast cancer charities.

(Context – introduction – cut away of biscuits – introduces pink day)

Over time biscuit recipes have become much bigger with celebrity chefs like Delia Smith creating recipes which have become part of the nation’s consciousness. Kids enjoy making them as much as adults, which is something which has been picked up by schools to develop children’s cooking skills.

(context – archive material of Delia Smith – introduces cooking teacher)

Fanny Cradock and her husband John presented ITV’s first cookery programme featuring biscuits in 1955. It’s a very British tradition to greet our friends with a cup of tea and a biscuit.

(context – archive material of Fanny Craddock – introduces pensioners)

In 1991 biscuits hit the headlines with a court case which gripped the nation, it took a legal ruling to decide what many had argued about for years. Are jaffa cakes biscuits or cakes?

(context – Jaffa cake archive – introduces jaffa cake debate)

Biscuits have stormed the news worldwide influencing us as a society so so much.

(context – news archive – final cuts)

Evaluation

Question One : In what ways does your product use develop or challenge forms and conventions of real media products?


Mise en scene

Our Production
"When It Comes To The Crunch"



























Professional Production
"This Morning"
http://www.youtube.com/watch?v=4Jxvul36NMQ














Professional Production
"Stolen Children"
http://www.channel4.com/programmes/tags/documentaries
















Professional Product
"Bought and Sold"
http://www.channel4.com/programmes/tags/documentaries"

• I have followed the codes and conventions of a real media production.
• I have done this as I have used a mise en scene that anchors the person's relevance to the subject of the interview.
• For example the screenshot of my production is an interview with a cooking teacher and the mise en scene of the shot is a office.
  
  Graphics
  
  
  
  
  
  
  
  
  
  
  
  
  

Our Production
"When It Comes To The Crunch - Pink Day Interview"

Professional Production
"Twilight: New Moon" Cast Interviews
http://www.youtube.com/watch?v=67FoFKUNXME













Profession Product
"Man On Earth"
http://www.channel4.com/programmes/man-on-earth/video/series-1/episode-1/the-triumph-of-homo-sapiens

• I have also followed the codes and conventions here as I have used the same graphics as a professional documentary would have.
• The graphics on the screen are needed to show and tell the audience who is speaking and how they are relevant to the interview.
• The graphics underneath the name of the interviewee is always a smaller font.
• To follow codes and conventions the graphics are on either the left or right hand side of the screen and are usually the opposite side of the interviewee. Also the eyeline of the interviewee is 1/3 down the screen.
  
  Still Images
  
  
  
  
  
  
  
  
  
  
  
  
  Our Product
  "When It Comes To The Crunch" - Still image cutaway.
  
  
  Professional Product
  "Clevver TV"
  Presenter is speaking whilst two still images formed into one appear on the screen.
  http://www.youtube.com/watch?v=hm6hwjS7sUQ&feature=fvsr
  
  
  
  
  
  
  
  
  
  
  
  
  
  Dissolve
  
  Before Dissolve
  
  
  
  
  
  
  
  
  
  
  
  
  During Dissolve
  
  
  
  
  
  
  
  
  
  
  
  
  After Dissolve
  
  
  
  
  
  
  
  
  
  
  
  
  

Question Two: How effective is the combination of your main product and ancilliar tasks?


Our advert is landscape, this is because it is a versitile shape and will work more ways than it would portrait. Therefore landscape is the correct shape for a bilboard if the campaign was outside of newspapers.

This is our print advert, a newspaper and a billboard.

This is our advert collaged with front covers of newspapers it would appear in.

• The image on our newspaper advert is relevant to our documentary.
• We chose to use this image as it is simple but clever as two members of audience during our audience research identifies "Background, is simple but cathes your eye.","Slogan is very good." "Are you a dunker."
• The image we used is a mature ladies hand "Dunking" a biscuit into a cup of tea.
• Therefore it all links together that people normally dunk thier biscuits into milk, our documentary is about biscuits and the picture is relevant to our slogan.
• Our documentary, Print advert and Radio advert all link together.
• Throughout our Radio trailer we have put parts of our actual documentary into it for example our voxpop, and clips of our interview.
• We have also used the same voiceover for both our Documentary and Radio advert to make it all work and link together as the voiceover is the "glue".
  

Question Three: What have you learnt from your audience feedback?

• To gather audience feedback we decided to do a focus group.
• To do this we had to gather around 10-15 people to come and watch our documentary, see our print advert and listen to our radio advert.
• We then asked the audience 8 questions such as "Does the 5minutes make you want to watch the whole 30minutes?" to gather information we needed.
  
  Answer's from our audience.
  
  
  
  
• 
  Name: Ben
  Age: 18
  Question: "What would you say are the strenghts throughout our documentary?"
  Answer: " Strengths are the music, the interviews especially the ones with the elderly, the voxpop and the rationing historical part."

Question: "If there are any weaknesses in our documentary what would you say they were?"

"The only weakness I can think of is that the Jaffacake interview ends too quickly."

"The writing of the names at the end of the documentary were not on the page enough."

Name: Jess
Age: 17
Question: "Who would you say is the target audience of our documentary?"
Answer: "Anyone, families mostly but any ages really."
"Yes, ITV1 documentaries are usually aimed at families so there isn't any specific age just like ur documentary."



Question: "Would you say the camera work during our documentary looks professional and where?"

"Yes, the camera work when the old woman is eating her biscuits."

"Yes" No-body out of the audience said it wasn't."

"Voiceover fitted in very well."

Name: James
Age: 19
Question: "After watching the 5minutes would you want to watch the whole documentary or not?"
Answer: "Yes it made you want to watch the whole thing."

"Background, is simple but cathes your eye."

"Slogan is very good." "Are you a dunker."


Our audience feedback taught me ....

• That everybody in our audience said that the 5minutes would make them want to watch the whole programme.


• Our documentary is just as professional as a actual professional product.


• That we were sucessfull at aiming our documentary at our target audience which was "families" and the majority of the audience agreed.


• Only two people in our audience said that there was a weakness which was the jaffacake interview ended abit too quickly, and the graphics at one part of the documentary were not fully on the screen.


• 90% of our audience loved our slogan "Are you a dunker?" and thought it went very well with out documentary and the topic of "Biscuits".

Question Four: In what ways did you use technology?

My mood board identifying the use of technology I have used to produce my documentary.

Filming

• During filming our documentary we had to use different forms of technology.
• Such as: digital camera's, tripods, video camera's, clip microphone and a hand held microphone.
• During doing my evaluation I have had to use forms of technology such as a digital camera and a voice recorder.
• I have had to use a digital camera to get all of my still images needed, and the need of a voice recorder has been to collect my answer's for my audience feedback.
  

Editing

• Throughout capturing our documentary we had to go through the process of editing it all to the way we wanted it, the programme used to do this is "Adobe Premier".

Archieve Material

• In sections of our documentary especially the ending we have used Archieve Material such as images, websites needed for our research and songs such as the pink panther theme tune

Planning for Radio Trailer and Print Advert

Brainstorm for Radio Trailer

• Voxpop of different biscuit names
• Upbeat background music
• Same voice used as voiceover for documentary
• Snippets of interviews

Brainstorm of Print Advert

• ITV1 logo on right hand side
• Question mark filled with biscuits
• Cup of tea with a biscuit dipped in held by a mature woman's hand
• Slogan "Are you a dunker?"
• Landscape

Codes and Conventions of Radio Trailers and Print Adverts

Radio Trailer

• Title and Scheduling - Channel name, day and time(Usually comes at the end) Channel name comes last which is always done on purpose so the audience will remember it.

• Music Bed - Music back track underneath everything
- Extracts from the programme
- Snippets of interviews
- Key element - actuality footage

• Voiceover - Outlines the narrative
- Sometimes poses questionns that will be addressed in the programme
- Is sometimes used to tease the audience (Gives some information, but not it all.)

Print Advert

• Strong image (Only 1)
• Words kept to a minimum
• Scheduling information
• Channel logo not name (Stands out)
• Mostly landscape

Editing

Editing Cutway Images

Cross Fade.














This is a screen shot identifying importing a image we used whilst cross fading two pictures into eachother to make it flow easier.

Import Music.

This is a screen shot identifying importing music into my documentary, we imported music for the background of our documentary when needed.











Dissolve.




This is a screenshot identifying importing a dissolve onto our opening titles, we used the dissolve because otherwise the opening titles would all clash and wouldn't run smoothly.

Cut.

This is a screen shot identifying using the cut tool. This tool is used to basically get rid of something we did not want in our documentary, for example if we were using half of a song we would had to cut it to the ammount we wanted.

Name and Title of person appearing.

Logging Sheet

Logging Sheet
Title: When It Comes To The Crunch.
COUNTER


NUMBER SHOT DESCRIPTION/OTHER ESSENTIAL INFO SHOT

LENGTH GOOD TAKE
YES/NO

0-05:33 Cut away of party rings +custard creams : 5min 35secs : No, some shots our of focus
05:33-05:38 : Extreme close up of pink wafer: 5secs : No, pour framing
05:38-06:42: Extreme close up and slow pan of cookies and custard creams : 1min 4secs :Yes
06:42-07:39 : Pink day cutaways : 57secs :Yes
07:39-09:22 :Slow pan cut away of biscuits :1min 43secs : Yes
09:22-09:23 : Microphone test : 1sec : N/A - No
09:23-14:46: Pink day cake sale: 5min 23secs: Yes
14:46-14:48: Distorted image: 2secs: No
14:48-15:28: Vox pop starting, favourite biscuit: 35secs: Yes
15:28-21:30: Pink Day Interviews: 6min 2secs: Yes
21:30-21:32: Cut away of mixing bowl: 2secs: Yes
21:32-33:27: Old peoples interviews (3) + cutaways: 11min 55secs: Yes
33:27: Interview with catering teachers
Opening Titles:

Filming

The first thing I took part of during our filming was our foxpop. We done our foxpop in a local shopping area and asked a total of 12 people to take part. During this I myself asked a total of atleast 7 people to take part in asking our foxpop question which was "What is your favourite biscuit?" Also during our foxpop I alone held the mike the whole time. During holding the mike I had to make sure that it was not noticable to the camera, as one of my fellow group members stood behind the camera. Throughout editing our foxpop our group came across a few mistakes/problems that we had made. Some of the lightening on certain people were not right and the background noise was too loud. To overcome these problems we had to remvove 2 people from our foxpop.


The second interview I attended during making our documentry was the pink day interview, were we intervied 2 charity representives who organised and took care of a biscuit sale they organised for Breast Cancer day. During this interview with one of my following group members I individually took care of the mike which involved sitting on the floor next to the interviewee and hold the mike still and make sure the camera could not see the mike. During this interview we noticed that during one of the questions we could slightly see the top of the mike. To overcome this problem we stopped recording and re-asked the question and moved the mike down slightly.






The third interview I took part of and also my other 2 group members, was when we intervied one of our catering teachers. During this interview I also held the microphone and also done the filming throughout the interview. During this interview I did not come across any problems and therefore did not have to re-film anything.





The fourth part of filming I took part in was when we started creating our Print Advert. We decided as a group that our main image for our Print Advert was going to be a old fashioned cup and sourcer. The cup would be filled with tea and a biscuit would be getting dunked into the tea by a mature woman's hand. During this process we had to go and re-take our image as the biscuit was not the right way around. During taken this image we all as a group done everything together, setting it up, deciding the correct setting and taking the image. Also after doing our print advert we also had to do a Radio Trailer to follow so we had to use all the recording equipment.

Audience research

WHEN IT COMES TO THE CRUNCH

We are conducting a questionnaire to gather information to help us in the production of our documentary. Please help us by completing the questions as instructed.

Tick your gender.
Female 
Male 

Tick your age.
15-25  26-35  36-45 45+ 

What is your favourite biscuit? ……………………………………

Tick your favourite colour.
Blue Yellow green red other please specify.................

What is your favourite music genre? ………………………………

What does the word CADBURY mean to you? ……………………………………………………………………………………………………………………………………………………………………………………
Tick how often you purchase biscuits?
Everyday Once a week Twice a week Once a month Once a year Never

What brand of biscuit would you purchase? …………………………

Circle which terrestrial TV channels you watch?
BBC ONE BBC TWO ITV1 CHANNEL 4 CHANNEL 5 NONE

Tick the time when you would watch these TV channels.
Breakfast (6am – 10am) Daytime (10am – 3.30pm) After the watershed Peak time (9pm) Children’s time (3.30pm – 5pm)


Audience's Answers

Planning

Inneritance: Scheduling a programme immediately after a popular programme in the hope it will inherit some of its audience for example the cube is on after the X-factor on ITV3.

Pre-echo: Scheduling a programme before a popular programme. The hope is that the audience for the pop programme will tune in early or turn over early before it starts, will catch the end of the new programme which might grab their attention so they will watch the whole programme next time.

Hammocking: Scheduling a programme between two popular programmes so it benefits from both in and pre-echo

Inneritance: makes more sense because the audience is already watching.
Programme always rarely start when they are supposed to (TV magazines), which is done purposely

Channel Loyality: Back in the day’s people would not turn over their TV and would only watch one channel all evening.

ITV1 – was known to be trashy
BBC – was known to be more quality


TV Scheduling
In groups, analyse the TV listings pages of the five terrestrial TV channels, and answer the following:

1. The schedule for each day can be broken down into clear segments. How would you categories these segments?
• Breakfast
• Daytime
• Children’s time
• Peak time
• Post watershed

2. Who are the target audience for these segments?
• Breakfast – Differs according to the channel
• Daytime – Housewives, elderly, unemployed, students
• Peak time – Families – mass audience – most important time of the day
• Post watershed – Adults

3. What would you say are the most popular genres on television?
• Soaps – most popular – Eastenders, Hollyoaks…
• Sit-coms – Friends, skins ….
• Reality TV – X-factor, Big brother…
• Game shows – The cube, Deal or no deal…
• Cookery programmes – Ready steady cook…

4. Who is the target audience of each terrestrial channel? Give examples of scheduled programmes to support your views?
• BBC1 – Everyone (license fee)
• ITV1 – Everyone (not as good as BBC1)
• BBC2 – Minority audiences – has become more popular
• FIVE – Everyone/Channel 4 – Publisher broadcaster
• News, children and local news (have to be on the scheduled by law)

5. Roughly, what percentage of each channel’s schedules is taken up with repeats? Why do you think this is?
• BBC1 and ITV1 – not much is repeated
• BBC2, FIVE and Channel 4 (don’t make their own) – have a lot of repeats

6. Which channels have more imported programmes in their schedules? Why do you think this might be?
BBBC2, Channel 4 and 5 as it is cheaper to import programmes rather than making their own programme.

7. What do you understand by the term “The watershed” and where does this occur in the schedules?
The term “The watershed” means adults only and this occurs mostly from 9 o’clock and onwards.


Brainstorm for contents of documentary

Possible Interviews
• Cadbury factory workers
• Vending machine
• Chief executive of Mcvities
• Cake/biscuit sales
• Dentist
• Kids making biscuits
• Shop keeper

Music
• “Food glorious food”
• “Cadbury gorilla – In the air tonight – Phil Collins”
• “Willy wonker – Umpaah lumpaa”
• “Celebrate good times”
• “Sweet like chocolate”
• “Cookie Jar”

Archive material
• Fox’s advert
• Mcvities advert
• Cadbury’s Gorilla
• Newspaper cuttings
• Biscuit packets
• Magazine contents
• GDA advert
• Still images
• Injuries
• Logan “Pppick up a ppenguin”

Cutaway shots
• Panning across biscuits
• Still images of biscuits

Log sheet
This is our log sheet describing the counter number on the camera; the shot description along with other essential information; the shot length and whether or not it was a good take :

counter number = 00:00 - 05:33; shot description = cut away of party rings and custard creams; shot length = 5 minutes 35 seconds; good take = yes.

counter number = 05:33 - 05:38; shot description = extreme close up of pink wafer; shot length = 5 seconds; good take = no, poor framing.

counter number = 05:38 - 06:42; shot description = extreme close up and slow pan of cookies and custard creams; shot length = 1 minute 4 seconds; good take = yes.

counter number = 06:42 - 07:39; shot description = Pink Day cut aways; shot length = 57 seconds; good take = yes.

counter number = 07:39 - 09:22; shot description = slow pan and cut aways of biscuits; shot length = 1 minute 43 seconds; good take = yes.

counter number = 09:22 - 09:23; shot description = microphone test; shot length = 1 second; good take = N/A.

counter number = 09:23 - 14:46; shot description = Pink Day cake sale; shot length = 5 minutes 23 seconds; good take = yes.

counter number = 14:46 - 14:48; shot description = microphone test; shot length = 2 seconds; good take = N/A.

counter number = 14:48 - 15:28; shot description = vox pop of people stating their favourite biscuits; shot length = 35 seconds; good take = yes.

counter number = 15:28 - 21:30; shot description = microphone test and Pink Day interviews; shot length = 6 minutes 2 seconds; good take = yes.

counter number = 21:30 - 21:32; shot description = cut away of mixing bowl; shot length = 2 seconds; good take = yes.

counter number = 21:32 - 33:27; shot description = microphone test and interview with elderly people including cut aways of them socialising; shot length = 11 minutes 55 seconds; good take = yes.

counter number = 33:27 - 39:27; shot description = microphone test and interview with catering teacher; shot length = 6 minutes 0 seconds; good take = yes.

counter number = 39:27 - 45:28; shot description = slow zooms and pans of props to create opening titles; shot length = 6 minutes 1 second; good take = yes.

counter number = 45:28 - 45:30; shot description = cut away of children baking; shot length = 2 seconds; good take = yes.

We also made some Secondary Research we could use as archive material throughout our documentary:

We found the following televison adverts -
KIT KAT 1980
ARNOTT'S ICED VO VO BISCUITS 1960
TRIO BISCUIT ADVERT 1970
ARNOTT'S BISCUITS (SHARING AT CHRISTMAS) 1980
CLUB BISCUIT (WIZARD OF OZ) 1990
FOX'S BISCUIT ADVERT (PANDA) 2008
MCVITIES DIGESTIVE BISCUIT (LEAVING) 2009
CADBURY'S DIGESTIVE ADVERT 2008

World Records found: 20th June 2009 - Madrid, Spain - largest blind-taste test for OREOS cookie. 13th October 2009 - World's largest dog biscuit (Lenitas aged 41, raised money for "Summit Assistance Dogs").

An estimated 25 million adults have been injured while eating biscuits during a tea/coffee break with 500 landing themselves in hospital - Riskyest biscuit was found to be the custard cream. - Telegraph Survey.

Questions
Home Economics Teacher:

• Why do you think it’s important for the students to make biscuits in the early years of 7 & 8?
• What skills do you think the children gain from making biscuits at such a young age?
• Over the period of time you have been a home economics teacher have you noticed any changes in recipes of biscuits?
• Do you yourself make biscuits at home, if not do you purchase them?

Elderly People:

• You socialise daily with a cup of tea and biscuits, why is this so important to you?
• Are their any biscuit slogans, adverts that have stuck in your mind?
• Did you get sent any biscuits when fighting in the War?
• Where biscuits rationed in your lifetime?
• When you worked abroad were there different biscuits?
• What are Ships biscuits, do you know?

Pink Day Charity Representatives:

• What gave you the idea to sell biscuits for charity?
• Did you enjoy selling biscuits for charity and what happened?
• How much did you raise?
• Was the event a success?

We created a formal proposal; we discussed our ideas and agreed on our final plan:

Topic: When it comes to the crunch

Type of Documentary: Mixed (interviews, actuality footage and archive material)

Style of Documentary: informal, informative but entertaining.

Channel and Scheduling: ITV1 at Monday 9th November 8pm (Hammoking in between the two episodes of Coronation Street).

Target Audience: Families

Primary Research needed: Cadbury’s factory, workers, dentistry, dentist, shop keepers, shops, girl scouts, high street, voxpop pedestrians, mcvities CEO and elderly biscuit lovers. Cadbury's factory, Weatherhead High school.

Secondary Research needed: Cadbury’s website, biscuit recipe websites, asda’s website, biscuit statistics – Google, ‘you are what you eat’, super-size v super-skinny documentaries, magazines, newspapers, biscuit packaging/wrappers, GDA adverts, slogans, biscuit adverts (fox’s advert (panda), Cadburys advert, and Jaffa cake advert)

Narrative Structure: Single Strand, Closed, Non-Linear

Outline of Content: We will interview a Home Economis worker, Chocolate Biscuit factory worker, voxpop of peoples favourite biscuit, opinions and debates for example Jaffa Cake debate.
Resource Requirements: Digital Camera, DV tape, Dictaphone,P.C, Tripod, Microphone and Adobe Premier.

We created a Running order for our documentary: this is to give an outline of what will be shown throughout our documentary:


Our Documentary Running Order:

Documentary: When It Comes to the Crunch
Channel: ITV1
Scheduling: Monday November 9th – 8.00 – 8.30pm
Duration: 27 minutes (including advert break)

Voxpop of public telling the audience their favourite biscuits. 15 secs
Opening Titles. 20 secs
Archive material of old biscuit adverts and Tesco’s as present. Voiceover introduces topic. 20 secs
Slow pans of retired pensioners enjoying tea and biscuits whilst socialising. Music –high key piano. 15 secs
Interview with 3 retired pensioners describing the importance of biscuits to their past and presence. 1 min 30 secs
Cut away of shot of retired pensioners enjoying tea and biscuits whilst socialising. 5 secs
Slow zoom out from a mixing bowl in a classroom. Music – food glorious food. Voiceover explains how children learn to cook biscuits. 10 secs
Interview with home economics teacher explaining why they love making biscuits.
Followed by cutaway high angle shot of children making biscuits. Music: Food Glorious Food. 1 minute 20 secs
Montage of newspaper cuttings – biscuits being an issue in the news. Voiceover explains how they have got in the news. Music – sweet like chocolate. 10 secs
Voxpop of public stating their favourite brand of biscuits. 20 secs
Cut away shot of a slow pan extreme close up of a variety of biscuits. Music continues sweet like chocolate. 15 secs
Interview with regular biscuit customers explaining what prices they prefer when it comes to purchasing biscuits and where they would usually shop for biscuits. 2 minutes
Slow zoom out of the outside of the shop. Cuts of shop shelves with biscuits. Music: cookie jar. 20 secs
Interview with shopkeeper explaining why they stock biscuits and how popular their varieties of biscuits are. Voiceover states questionnaire statistics of most popular brands and biscuits. 2 minutes
Voxpop of people stating their favourite brands. Music – Eat it. 15 secs
Interview with a man who has had an injury due to his love of biscuits. 2 minutes
Reconstruction of a hospital environment with the injured man due to dunking. 45 secs
Dunking Test, high angle shots of biscuits being held over cups then dipped into them. In top right hand corner a stopwatch will fade in and time how long it takes for the biscuit to soften and fall into the cup. 30 secs
ADVERT BREAK. 3 minutes
Dunking Test results. 30 secs
Archive material of Peter Kay describing ‘dunking’ in his stand up act. 25 secs
Interview with Peter Kay about how biscuits were a part of his child hood routine with a cup of tea. 1min 30 secs
Archive of gingerbread nursery rhyme with song. Voiceover explains significance of the ginger bread man. 15 secs
Interview with pensioner explaining how she used to love ginger bread men as a child.1 minute 10 secs
Cut away of ginger bread men for sale in Sainsbury’s. Music: gingerbread man theme. 5secs
Archive material of recipe books, showing biscuit recipes. Voice over is interviewee describing how she follows the recipes with her children. 10 secs
Interview with stay-at-home mum who cooks biscuits with her child to create a bond. 1 minute 20 secs
Still shot of people selling biscuits in school for charity. 10 secs
Interview with head of charity organisation describing how much she has raised from selling biscuits for charity. 1 minute 10 secs
Cut away of charity certificates showing how much has been raised. Interviewee continues talking. 10 secs
Archive material of biscuit tins at Christmas time. Music – Christmas bells. Voiceover explains how important purchasing biscuits are at Christmas time as gifts and sharing with families. 30 secs
Interview with lady who has been purchasing biscuits for 15 years for her friends at Christmas time. 1 minute 15 secs
Montage of world records set regarding biscuits. Voiceover explains how biscuits are important to the Guiness Book of Records. Music: Gotta Fly Now. 20 secs
Archive of Duchy Original biscuit packets. 10 secs
Prince Charles speech regarding Duchy Originals and how biscuits play an important part to the British greeting each other tradition. 30 secs
Archive of Cookie Monster from Sesame Street. Voiceover explains how there is a debate whether cookies have influenced Britain. 15 secs
Two shot of two people debating about how American culture of the ‘cookie’ has influenced Britain’s perception of the ‘biscuit’. 1 minute 20 secs
Slow pans of the outside of the Mcvities factory and inside shots. Music – cookie jar. 15 secs
Interview with the Chief Executive of Mcvities explaining how he likes his job and the successes of the company. Cut away long shots of the factory production line. 1 minute 20 secs
Archive material of Mcvities biscuit advert. 30 secs
Final interview with 3 ladies aged 65 – 70 remembering the biscuits they used to love and eat and how biscuit consumption has changed to present date. 1 min 10 secs

TOTAL TIME 27 minutes


Story Board












After discussing our title for our documentary we came up with ideas to make it unique. As the story board shows we came up with ideas to which making each individual word different for example "Crunch" is made out of biscuits and eventually gets broken up asif somebody is taking bite's out of each lettering.

Research

Purpose of documentaries-To document i.e. reports with evidence something that has actually happened. It can show this by using actuality footage or reconstruction.

Mediated information
They don’t show everything, they just show bits that interest the audience which is often the music.

Types of documentaries
There are 6 main types;

Fully narrated (e.g. natural history documentaries)
An off screen voiceover is used to narrate the programme. It makes sense of the visuals and anchors their meaning. The voice over links everything together to create the narrative.

Fly on the wall (e.g. Katie and Peter)
Origins are in cinema verite (truth). The camera is unobtrusive and filming (observing) real life.

Mixed
Combination of interview, observation and narration to advance the narration

Self-reflexive
When the subjects of the documentary acknowledge the presence of the camera and often speak directly to the film maker.

Docudrama (Drama documentary)
A re-enactment or reconstruction of events as they are supposed to have happened.

Docusoap (Soap opera)
Recent phenomenon
This follows a group of people and their daily lives and they each become characters in each episode.

Construction of reality
It is constructed for the audience and is also edited.

Game keeping
Is all about selection and rejection of information.



Narrative structure

Different types of narrative structure.

Open vs. Closed – can only be one or the other.
Open means that there are loose ends and questions unanswered. The audience is then left to make up their own minds.
Closed means that all loose end are tied up and there is no questions remaining (e.g. the film “King Kong” is simply closed)


Single strand vs. Multi strand
Single strand means that there is one narrative running throughout.
Multi strand means that there is more than one narrative. They sometimes crossover or converge.

Linear vs. Non- linear
Linear means Chronological order. Events follow the order of time. Things happen in order (e.g. the 9/11 documentary).
Non-linear means that it does not follow time, e.g. the use of flashback and flash forward.


Circular narrative
Usually are which begins with a question and throughout the programme you get evidence that is relevant to the question (in a circle).

Documentary Analysis

Title of programme-The devil made me do it.

Type of documentary- Mixed -Interviews. Actuality footage, archive material were used.

Themes-
• Religion
• Youths culture
• The power of the media- did Manson’s music and videos influence the teenagers?
• Good vs. evil (Binary opposition Levi-Strauss)

Narrative Structure
• Open narrative structure- question not answered
• Single strand- single thing which was the murder of the nun
• Non-linear- plays around with the interviews/like we are watching flashbacks of what happened.

Camerawork
• Interviews- CU or MCU and framed at the right hand side of the screen or left hand side.
• The Manson interview is filmed in low angle and his interview is the only one in this shot which makes him appear powerful.
• The lightening of his interview, half of his face is light and the other half is dark which shows the contrast between good vs. evil.
• A lot of religious icony.
• Long shots of deserted streets.
• Direct contrast as at one point the town is deserted and has religious icony and then next there is out of control teenagers all around the town.
• Handheld camera work of actuality footage which is used so the camera can respond to unpredictable action.
• The camera observes other media, we (audience) are not positioned as members of that media. The camera is behind the camera men as their recording something else as we record them.

Mise-en-scene
• Interviews- the mise-en-scene tells us and shows us about the person’s personality, life style and who they are.
• Police man is carefully constructed. It isn’t all just there they specifically want it all to be there.
• Religious icony. The contrast between the tradition town etc and all the out of control teenagers are in the same town.
• Interviews are naturalistically lightening.
• Manson then makes himself looks like a hipercrit by walking into Mc Donald’s which is one of the most known fast food restaurants in the city.

Sound
• Music- Religious Choral music and Manson’s music.
• Sound effects e.g. heartbeat, whispering, and church bells.
• Voiceover- Narrator of the programme is male, young and speaks Standard English, no clear accent but is actually Scottish. He is basically the glue that keeps the bits together.
• Voiceovers- Translating Italian. Each voice reflected gender and age of the Italian person.


Editing
• Cut and cross cutting – this is because the editing must NOT distract the attention of the audience.
• Fade to black and fade from black- to show passage of time.
• Montage was used at the beginning to catch the audience’s attention.
• Editing is used to have PACE
• Long take (pan)
• Edits on heartbeat
• Juxtaposition- Direct contrast between what you are seeing (gothic kids at Manson’s concert) and what you are hearing (Religious Choral music).

Archive material
• Manson’s videos
• Italian TV talk show
• American TV muse
• Newspaper cuttings

Graphics
• The title was unique and had a gothic font etc and a cross in one of the letters also indication good vs. bad.
• Graphics used at the end of the programme to tell us about the 3girls and what they received for committing a murder e.g. in prison.
• Text appeared on the screen anchoring who we were watching and how they relate to the topic and who they are.
• Date & time appeared on the screen showing that the documentary took a period time to make.

Documentary Analysis

Title of programme: Music Biz- The marketing of Meatloaf.

Type of documentary: Mixed- Interviews, actuality footage etc.

Themes
• Marketing the music industry
• Image creation: The way meatloaf’s image is created
• Manipulation of audiences/ power of the media, the media can manipulate the audience into buying CD’s etc.

Narrative Structure
• Non-linear
• Single strand
• Closed narrative
• Circular-starts with press conference etc and ends the same way

Camerawork
• Low angle
• Interviews we either left or right of the screen-close up or medium close up
• One interview-the man being interviewed is being filmed on his side. Just the side of his head which creates a barrier towards the audience because of no eye contact.
• Handheld at actuality footage/music video and press conference
• Camera positions us (audience) as observers
• Point of view shot (POV) in the betting shop
• Panning/zoom- both used for still images makes it more interesting
• Number of interviews with meatloaf/at least 4 different times/locations etc

Mise-en-scene
• CHROMAKEY – Blue or green screen is used as the background for example the weather forecast
• Background can be relevant to what is being spoken about
• Background of interview are all relevant to the person being interviewed

Sound
• Voiceover- male, speak Standard English, very sarcastic, opinionated and he is the glue that holds the narrative together
• Meatloaf music
• Heartbeat (sound effect)
• Classic string and music is used to build up suspense
• Interview background sound is completely silent
• All questions were edited out

Editing
• Cut
• Dissolve when there’s a image then another one appears
• Spin effect
• Montage (2) different American TV programmes and when he was asked what would you do for love, several people asked him
• Fast motion- outside HMV at night people wizzing past
• Slow motion- meatloaf just walking into a building

Archive material
• Top of the pops
• Chat show
• Music videos
• Grammar awards
• News programmes
• News programmes
• Newspapers
• Website

Graphics
• Logo for the title of the series “The biz” and then the name etc.
• Graphics anchor who the people are and their relevance to the topic
• Graphics were super exposed over images
• Title scrolled across the screen at the end of the programme which is NOT conventional, the title normal shoots up the top of the screen

Documentary Analysis

Title of documentary: That thing/Lara Croft

Type of documentary: Mixed, voice over’s, interview’s and achieve material

Themes:
• Icons
• Feminism
• Power of the media
• Representation of media

Narrative structure:
• Closed narrative
• Single strand
• Non-linear

Camerawork:
• Interviews were either left or right of the screen
• Zoom/pans across people on computers
• Interviews are mainly close ups
• Tilted framing – Big close up
• Medium close up

Mise-en-scene:
• Chromakey
• A lot of the chromakey the background was out of focus to draw the audience to what is in focus
• Interviews are well lit
• Font projection – projector is over the woman’s face who is being interviewed
• The creator of Lara Croft is treated like a computerised character

Sound:
• Voice over man standard English, young because it’s for games – appropriate and relaxed
• Music and sounds from the game all the way through
• Madonna music was played because Madonna was mentioned
• Music signifies that the target audience is young

Editing:
• Fast motion is used
• Simple cutting

Archive material:
• Websites
• Extracts from the game
• E-mails
• Nike advert
• Interview with Angelina Jolie

Graphics:
• Graphics are always on the opposite side of the screen than the person
• The line with the name (top line) is always bigger than the second line which explains who they are and how they relate to the doc
• Don’t use capital letters.


Documentary Analysis

Title of documentary: My shocking story

Type of documentary: Mixed, voice over’s, interview’s and achieve material

Themes:
• Overweight American children
• Obesity
• Friendship
• What problems obesity causes for children (heart attacks)
Narrative structure:
• Closed narrative
• Single strand
• Non-linear

Camerawork:
• Interviews were either left or right of the screen
• Fast motion when young girl is on PC
• Interviews are mainly close ups
• Over the shoulder shot
• Medium close up

Mise-en-scene:
• Woman walking down corridor, perfect lightening, followed by mellow music
• Deserted street, almost like a dessert
• Chromakey
• Dextors bedroom is a boys boys room
• Interview lightening is carefully set


Sound:
• Narrator – man – Standard English – old voice
• Children in background playing basketball
• Train going past
• Relaxation music
• Mum and Dad cheering when Dextor arrives home
• Blending machine

Editing:
• Cut in and cross cutting
• Simple cutting

Archive material:
• Basketball court
• Fat camp
• Canteen
• Library
• Swimming pool
• Café

Graphics:
• Graphics are always on the opposite side of the screen than the person
• Text appears on the screen anchoring who the interviewees are
• White basic font

Documentary Analysis

Title of documentary: World war 11: The Apocalypse

Type of documentary: Fly on the wall

Themes:
• German soldiers
• Natzi’s
• Peace
• France
• War

Narrative structure:
• Fully narrated
• Multi strand
• Non-linear
• Open narrative

Camerawork:
• Zoom across men in silence
• Close up of the map
• Handheld so all the footage and action is captured
• Side shot

Mise-en-scene:
• Wasn’t any interviews

Sound:
• Music is played straight away to attract the audience
• Buildings burning
• Pigs
• Explosions
• Children crying and screaming
• Mellow music
• Suspense music
• “Zappers” belt out their song
• Guns
• Bombs
• Soldiers running through the water
• Narrator is constantly speaking, English, mature voice(late 30’s-40’s) Standard English

Editing:
• Cut in and cross cutting
• Simple cutting
• Low angle the woman is getting of the train with her baby
• Fade to black and fade from black to show the passage of time


Archive material:
• Map
• German tanks

Graphics:
• The date of the year is often shown to identify and keep the audience’s attention
• When German’s speak the script of what their saying appears in english

Codes & Conventions of documentaries

Type: Mixed

Themes: Power of the media

Mise-en-scene:
• Background of interviews is important, chromakey or location, backdrop etc.
• Lightening can be used creatively in interviews

Narrative structure:
• Open or closed narrative
• Linear or non-linear
• Circular
• Single strand – all documentaries

Camera work:
• Interviews – left or right of the screen
• 1/3 rule (eye line)
• Close up or medium close up
• Handheld – actuality footage
• Variety of shot types and camera movement used to substain the audiences attention
• Pan/zoom on still images

Sound:
• Voiceover – narrator, standard English, the glue that holds the narrative together, age & gender, sets the scene, introduces the topics, links items and concludes the narrative
• Music is used as a bed (music bed) everything lies on top of it
• Relevant to the topic
• Can heighten the emotion

Interviews
• All questions edited out
• Background noise on interviews kept to a minimum
• Sound effects used in reconstruction (never in interviews)

Editing:
• Cut is the most common editing is not obtrusive (the editing) so it does not distract the audience
• Dissolve
• Editing are kept to minimum
• All questions are edited out
• Fade to black and from black
• Montage can be used at the beginning to give the audience a clue to what the doc is
• Montage of interviews of a topic or archive material to emphasis a point

Archive material:
• Films
• Videos
• TV
• Newspaper
• Magazines
• Audio
• Websites
• Still images
All relevant to what has been spoken about.

Graphics:
• Title is unique in someway (logo)
• Name and relevance to topic anchor who the interviewees are
• Top line and name are always the biggest
• Typography and colours are simple
• Creates at the end conventionally scroll up
• Super imposed over archive material to anchor a period of time
• Subtitles where necessary