Radio Trailer
• Title and Scheduling - Channel name, day and time(Usually comes at the end) Channel name comes last which is always done on purpose so the audience will remember it.
• Music Bed - Music back track underneath everything
- Extracts from the programme
- Snippets of interviews
- Key element - actuality footage
• Voiceover - Outlines the narrative
- Sometimes poses questionns that will be addressed in the programme
- Is sometimes used to tease the audience (Gives some information, but not it all.)
Print Advert
• Strong image (Only 1)
• Words kept to a minimum
• Scheduling information
• Channel logo not name (Stands out)
• Mostly landscape
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